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Finally, UNWTO has released UNWTO Tourism Highlights 2010 Edition. For tourism expertx and students it is a great source of facts and figures...
@ 09-23-2010
by Tugberk Ugurlu

tourism-heighlights-2010-edition-pdf-donwload-freeUNWTO has been always a perfect source for all tourism students, experts and academic leaders of tourism management. I have been studying on tourism for 9 years and UNWTO (earlier known as (AKA) WTO) has been my first door to knock when I need the facts and figures concerning tourism industry.

So unwto has released Tourism Highlights 2010 and it is greater than the others. They have changed the reporting design and that is a good call I guess. It is now more clear to digest the report. But I wish that it should have cover more pages. 12 pages is not enough to abstract the whole year.

Here is the UNWTO explanation of Tourism Highlights 2010;

UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2009.

The booklet offers statistics and analysis on international tourist arrivals, international tourism receipts, a summary of results by region, major regional destinations by arrivals and receipts, outbound tourism, generating regions as well as the ranking of top tourism destinations by arrivals and receipts, and the top spenders list.

UNWTO has changed the reporting style and the new one is so much better...

Also some new tourism students might need to know what UNWTO is and how it serves. So here is so brief information about UNWTO

The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 154 countries, 7 territories, 2 permanent observers and over 400 Affiliate Members.

Quoted From UNWTO

The first impression on the report is that due to the financial crisis, international tourist arrivals declined by 4.2% in 2009 to 880 million. I qutoted the below abstract of Europe resurlts in 2009 from the report;

Out of all the regions in the world, Europe’s tourism sector, the world’s largest and most mature, has been the hardest hit by the recession. The region, which accounted for 52% of international tourist arrivals and 48% of international tourism receipts in 2009, saw arrivals decrease by 6% to 460 million, while receipts declined 7% in real terms to US$ 413 bn (euro 296 billion).

Destinations in Central and Eastern Europe were particularly badly hit, while results in Western, Southern and Mediterranean Europe were relatively better. Many countries in Central and Eastern Europe have been more severely affected by the economic recession and are finding the return to growth more difficult. Overall, arrivals in the subregion are estimated to have fallen by 10%.

Nevertheless, a few European destinations still succeeded in posting positive results: Hungary ( 3%), Sweden ( 3%), Turkey ( 2%) and Italy ( 1%). Various other European destinations with easy access over land from nearby markets, such as Croatia (-1%), the Netherlands (-2%), Germany (-3%), Austria (-3%) and Switzerland (-4%), also did better than the region’s average. Among the more affected in 2009 were destinations within the euro area and with a marked reliance on the UK source market such as Cyprus (-11%) and Spain (-9%), which suffered the impact of a historically weak UK pound. France, the world’s first destination by arrivals, and Greece (both -6%) just matched the trend for the region.

Quoted From UNWTO


UNWTO Tourism Highlights 2010 can be downloaded as PDF. There are two versions of the pdf file as it appears every year. One is Low resolution (759Kb) and the other is High resolution (3Mb). Here are the direct links;

Enjoy the figures Smile

Annually published UNWTO Tourism Highlights last edition has been released on the 27th September in 2009.
@ 04-21-2010
by Tugberk Ugurlu

[UNWTO Tourism Highlights, 2009 Edition Has Been Released on the 27th of September, 2009 !]

UNWTO (earlier known as WTO) annually publishes UNWTO Tourism Highlights and the latest edition has been realised on the 27th pf September which is the World Tourism Day.

Maybe some of you wonder what is UNWTO Tourism Highlights is and for those who wonder, here are a brief description and aims of UNWTO Tourism Highlights from UNWTO's official perspective;

Tourism Highlights aims to provide a consolidated set of key figures and trends for international tourism in the year prior to its date of publication. The 2009 Edition presents in 12 pages a snapshot of international tourism in the world for 2008 based on the latest available information collected from national sources. Trends and results are analysed for the world, regions and major regional destinations, with statistics included on international tourist arrivals and international tourism receipts. Furthermore, it provides the ranking of top tourism destinations by arrivals and receipts, as well as information on outbound tourism generating regions and a list of top source markets in terms of spending.

Quoted from UNWTO Tourism Barometer September 2009 - Interim Update



UNWTO Tourism Highlights - 2009 has been published in 3 other languages as English, Spanish and French.


Also you do not need to pay for this useful resource ! It can be downloaded from UNWTO Web site as PDF file in 3 languages. To download UNWTO Tourism Highlights 2009 For Free, here is a direct link of English Version of the collection:


Low Resolution (928 KB)


High Resolution (3,34 Mb)


I also believe that every tourism student or expert needs the facts and figures of the tourism sector and UNWTO is a great resource for those. Here is the link that you can find bunch of resources which are worth digging in:

In this mini article, you will find the Comprehensive, Exact Definition Of Tourist !
@ 04-16-2010
by Tugberk Ugurlu

Who Is Tourist, Definition Of Tourist - 1

The person who is supposed to leave his/her hometown in order to visit a diffirent area for the purpose of leaving an experience of shopping, entertaining, visiting, cultural & historical attractives having fun and so on the condition that (subject to) she/he should return to his/her own place, stay no longer than 12 months, make use of a tourist activitiy and spend his/her on money.

Who Is Tourist, Definition Of Tourist - 2

A person who is supposed to leave his/her hometown (permanent placae) on temproray, basis fort he purpose of seaking new experiences, having fun & entertaining, doing sports, seeing cultural & historical places (attractives) etc. On the condition that she/he should stay no less than 1 day and no longer than 12 months, make use of a tourist facility for accomodation and spend her/his own Money trough their holiday.

After this article, you'll have an idea on definition of tourism. Also the article includes the UNWTO definition of tourism.
@ 03-30-2010
by Tugberk Ugurlu

The Definition of Tourism varies source by source, person by person. There is no consensus concerning the definition of tourism. Nearly every each institution define "Tourism" differently. But When it comes to explain it with the basic terms, we can sum it up as follows;

"Tourism is a collection of activities, services and industries which deliver a travel experience comprising transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and othe hospitality services provided for individuals or groups traveling away from home"

"The sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host goverments and host communities in the process of attracting and hostin these tourists and other visitors"

Macintosh and Goeldner


First Definition for Tourism


The first definition of tourism was made by Guyer Feuler in 1905.



UNWTO Definition of Tourism

In order to prevent the disaccords to define "Tourism", UNWTO defined it as indicated below;

"Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes."

Tourism is different from travel. In order for tourism to happen, there must be a displacement: an individual has to travel, using any type of means of transportation (he might even travel on foot: nowadays, it is often the case for poorer societies, and happens even in more developed ones, and concerns pilgrims, hikers …). But all travel is not tourism.

Three criteria are used simultaneously in order to characterize a trip as belonging to tourism. The displacement must be such that;

  • It involves a displacement outside the usual environment: this term is of utmost importance and will be discussed later on;
  • Type of purpose: the travel must occur for any purpose different from being remunerated from within the place visited: the previous limits, where tourism was restricted to recreation and visiting family and friends are now expanded to include a vast array of purposes;
  • Duration: only a maximal duration is mentioned, not a minimal. Tourism displacement can be with or without an overnight stay. We shall discuss the particularity of in transit visits, from a conceptual and statistical point of view.

Hi 🙋🏻‍♂️ I'm Tugberk Ugurlu.
Coder 👨🏻‍💻, Speaker 🗣, Author 📚, Microsoft MVP 🕸, Blogger 💻, Software Engineering at Deliveroo 🍕🍜🌯, F1 fan 🏎🚀, Loves travelling 🛫🛬
Lives in Cambridge, UK 🏡